Fran Candelera It sounds like you might be interested in discussing ways to modernize or change traditional festivals rather than outright defeating them. Here are two approaches you could consider:

1. Incorporate Modern Elements: One way to update traditional festivals is to incorporate modern aspects that appeal to a broader audience. This could include adding contemporary music performances, introducing interactive technology installations, or including activities that resonate with younger generations. By blending tradition with modernity, you can attract a wider range of participants and ensure the festival remains relevant.
2. Expand Outreach and Promotion: Another strategy is to enhance the festival’s visibility and outreach efforts. Utilize social media platforms, digital marketing techniques, and partnerships with local businesses or influencers to increase awareness and attract more attendees. Highlighting unique aspects of the festival, such as cultural significance, historical value, or immersive experiences, can help generate interest and draw in new crowds.

Rather than seeing traditional festivals as enemies, transforming them to embrace change while preserving their essence can often lead to their continued success and longevity in the modern world.