SEO, or Search Engine Optimization, is like the digital map that helps your website navigate the vast internet landscape. It’s a set of strategies and techniques aimed at improving your website’s visibility on search engines like Google. By optimizing elements like keywords, content quality, and user experience, SEO aims to boost your website’s ranking in search results. This means more people can find your site when they search for relevant topics, increasing your organic traffic. Ultimately, SEO helps connect your business with potential customers who are actively seeking what you offer, leading to better online presence and potential growth.