Advertising and marketing in e-commerce refer to the various strategies used to reach out to potential customers and promote products or services offered online. To effectively advertise and market in e-commerce, businesses must understand their target customers and the various online channels they use. Common advertising and marketing strategies in e-commerce include email marketing, social media advertising, search engine optimization, paid advertising, and influencer marketing. E-commerce businesses can also use data and analytics to track customer behavior and modify their advertising and marketing strategies accordingly. It is important to note that e-commerce advertising and marketing should focus on building trust with customers and creating a positive online reputation. This can be achieved by providing high-quality products, excellent customer service, and transparency in business practices.  To know more Vist Now.