What is Ad Network?

Ad networks buy available inventory from publishers and then sell bundled impressions to advertisers.

Consider an ad network as a middleman in a straightforward inventory selling process who introduces the appropriate impression to the appropriate buyer. It collaborates with marketers (demand-side) and publishers (supply-side) to support their ad campaign objectives.

Now that the inventory exchange cycle has become more complex, the function of ad networks has begun to change. Ad networks may offer inventory directly to publishers; other times, they purchase inventory from SSPs or ad exchanges and resell it for a higher profit.

The majority of publishers are known to focus on a single kind of ad format. As a result, publishers wishing to profit through a specific format should think about ad networks.

For instance, there are video ad networks like Unruly that provide publishers with the greatest video content, as well as CPM ad networks like Criteo, which are renowned for having the best CPM rate.

Why are Ad Networks Important?

Between publishers and advertisers, ad networks serve as commercial brokers. They serve as crucial revenue components in the advertising ecosystem. Publishers would have to haggle over contracts with each individual advertiser if ad networks didn’t exist.

Ad networks are also renowned for working quickly to market leftover ad inventory. Ad networks basically collect leftover inventory from various publishers, segment it based on demographics, and then sell the segmented impressions to advertisers particularly seeking comparable impressions.

By doing this, the publishers’ inventory is guaranteed to reach the appropriate advertiser on time. By this point, it should be obvious how important ad networks are to publishers.

What are the Different Types of Ad Networks?

Below are some of the main types of ad networks:

Premium Ads Network:

These networks provide inventory from well-known publications.

Vertical ad networks are ad networks that target particular topics. For instance, there are networks for technology ads, vehicle ads, business ads, fashion ads, etc.

They concentrate on a particular category of inventory (e.g. Mobile, Video, Native).

Affiliate Advertising Network:

They frequently employ the CPC, CPA, or revenue-sharing pricing models.

IV. How to Choose the Best Ad Network?

It is simple to locate the top ad networks. There is only one issue: there are simply too many options. Furthermore, the ad tech industry’s lingo surely doesn’t help matters. Programmatic purchasing is what? Which should you choose: CPC or CPM? Should you choose the more modern, cutting-edge IAB units or the more traditional ones?

If you haven’t taken the time to really delve in and understand how the online ad tech ecosystem works, some of these questions may seem intimidating. It may seem that picking a network for your website will be a difficult endeavor, but it doesn’t have to be.

In the end, there are only a few factors to take into account when determining the ideal ad network:

network size for advertisers.

Ads’ quality across the network.

Ad formats are available in a variety.

Compensation and terms of payment.

the underlying engineering.

Want to learn more about selecting the finest ad network? All of it is collected in this blog post:

V. Which is the Best Advertising Platform?

We have compiled a list of the best ad networks to help publishers to choose the one that suits them:

1. 7Search PPC

Google Adsense is not the start and end of the network industry. Publishers looking to make money outside of Google can choose from a wide range of E-learning Ad Sense alternatives. If we talk about it, 7Search PPC is one of the top ad networks currently ruling the PPC sector.

Publishers can advertise their e-learning platform site or app using 7Search PPC. You can use it to advertise your eLearning content on an e-learning platform. If a blog is linked to e-learning websites, 7Search PPC allows advertisers to sell it.

In addition, 7Search PPC makes sure that rapid page load times encourage more page reviews and, ultimately, higher ad revenues. Additionally, we increase your E-learning business’ profitability. Ad placement optimization is handled by 7Search PPC as well.

Additionally, we provide bloggers with leads and publish up to 75% of those leads.

2. Amazon Publisher Services

Amazon Publisher Services includes options for all sizes of publishers, whether they are tiny, medium-sized, or huge. One of the better ad networks is this one. The cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace are also made available to publishers.

By connecting with customers online, publishers may dramatically boost their income. Additionally, publishers are able to improve user experience by using shopping data to obtain deeper understanding of their readers.

3. Popads as the best ad network

In comparison to other pop-under ad networks, PopAds is reputed to be somewhat faster and more secure. With the aid of top-notch pop-under adverts, it provides publishers with the means to monetize the traffic to their websites.

The fact that it permits on-request payments and access to advertisers from more than 40 countries benefits publishers. As a result, this gives publishers a lot of options for selecting keywords and targeting in order to efficiently monetize the traffic in their specialized market. As a result, it is regarded as one of the top ad networks.

4. Adcash as a top Ad Network

With more than 10,000 active campaigns worldwide, Adcash DSP+ is an online advertising platform for both advertisers and publishers.

Pop-under, native advertisements, push notifications, banners, and interstitials are just a few of the best-performing ad formats it offers for monetizing websites and mobile apps. They provide a variety of services and technologies that assist publishers in more efficiently monetizing their traffic. One of the best ad networks, their technology also gets beyond ad blockers.

Publishers may count on them for high eCPMs, accommodating payment terms, real-time stats, and assistance. Their knowledgeable and multilingual account managers assist publishers in advancing their monetization strategies.

5. Adsterra

With Partner Care, the reputable e-learning ad network Adsterra serves more than 30 billion ad impressions each month across the globe. It is renowned for its knowledgeable and experienced staff, global direct traffic, three levels of anti-fraud protection, and a variety of advertising styles and payment options.

More than 100K campaigns, spread across 248 different regions, served more than 30 billion impressions last month, according to Adsterra.

With Adsterra, publishers can monetize any type of traffic, whether it comes from social media or mobile apps, or desktop/mobile websites. Publishers can select from a variety of ad styles available on this ad network, including Popunder, Social Bar (really awesome! ), In-Page Push, Native, Banners, and VAST (Pre-Roll Video).