At Samuel Sensory, the idea for the business really began when I noticed how much my little one, Samuel, was fascinated by simple black-and-white shapes. Like any new mum, I was eager to support his development in any way I could, and when I learned that these bold contrasts help with visual and brain development, I knew I was onto something. I wanted to create sensory products that weren’t just fun for babies but also backed by research to help them grow and learn. From our sensory boards to our muslins and toys, every product is designed to capture a baby’s attention and encourage those important developmental milestones in a simple, natural way. As a mum, I understand the importance of finding products that are safe, engaging, and easy to incorporate into daily life. That’s why everything we offer at Samuel Sensory is made to give your baby the best start while creating special bonding moments for parents and their little ones. newborn sensory