Financial advice, as well as financial Business Advertising, are in great demand. In March 2023, the term “financial adviser near me” was searched three times more than in the preceding year combined. In recent years, around 20% of Americans reported hiring a financial advisor, while 75% handled their own affairs. Market volatility has increased the number of people seeking financial assistance. Finance Business Advertising is predicted to grow at a 9.9% annual rate to $22.5 trillion by 2021. If you work in the finance Business Advertising field, it is more important than ever to properly advertise your firm.

• Do you require assistance with your finance Business Advertising strategy? To discover more about our Inbound Success Strategy, contact the 7Search PPC team right away.
• Paid marketing includes Pay Per Click (PPC) advertising. PPC advertisements may be found on several online platforms and search engines. Advertisers only pay the publisher when a user clicks on an ad. PPC advertising includes display, search, social, and retargeting ads, each with its own set of applications based on campaign objectives.
• For organisations in the finance Business Advertising industry, PPC is an ideal advertising channel. Pay Per Click Advertising offers the following benefits:
• Advertising at a low cost
• Budgets that are matched to your specific requirements
• Results are tracked in real time.
• Branded website visits has increased

PPC advertising draws specific audiences’ attention to your company. Instead of advertising to everyone, PPC allows businesses to target certain groups of clients. Advertising on search engines and social media is an excellent low-cost option for financial Business Ads wishing to attract a younger demographic that has not yet chosen a financial Business Ads business.

After determining that Pay Per Click is the best method for selling your finance Company Advertising, the next step is to choose the appropriate platform to promote on. The platform on which you run your sponsored advertising is important to its efficacy. When selecting the best platform for their business, owners should consider who their target audience is and where they live on the internet.

1. Microsoft (Bing) Ads

Smart marketers understand that advertising on the Microsoft search engine (Bing) allows them to efficiently reach their target audience, which is often overlooked in favour of exclusive Google advertising. According to WordStream, Bing and its partners control 36% of the US desktop search market. Sixty-six million web visitors solely use the Bing Network to search. Microsoft powers Bing search, which also has 1.5 billion Windows devices that send search engine traffic to Bing.

Users of Bing are often older, with an average age of 45. 50% of users have a bachelor’s degree or higher, and 17% have a master’s degree or higher. One-third of clients made $100,000 or more each year. Users of the Microsoft search engine are married 46% of the time and have children 30% of the time. Bing is a wonderful platform for financial organisations like banks and credit unions. Unions should be included in sponsored search ads due to their user demographic.

2. LinkedIn Ads

LinkedIn advertising is a very effective social media marketing strategy for B2B businesses and financial institutions. LinkedIn users are twice as likely as non-users to seek help on the network and 1.7 times more likely to respond to marketing communications. According to LinkedIn Marketing Solutions, LinkedIn is the most trusted platform and media source for financial advisers. According to one study, 62% of B2B marketers say LinkedIn generates twice as many leads as the next most popular channel.

According to the LinkedIn Marketing blog article “What Financial Business Advertising Marketers Need to Know About Audience Quality, Mindset, and Value,” last year’s digital ad expenditure on financial services climbed to almost $20 billion. Numerous banks, credit unions, and financial institutions have found success with LinkedIn advertising because customers trust the network.

3. Google Ads

The internet market is dominated by Google and its partners. Google owns 92% of the worldwide search business and the largest display advertising network on the planet. According to Main Street ROI, advertising contributes for more than 80% of Google’s total revenue, making Google Ads user satisfaction a top priority. “Is it worth it to run ads on Google when customers can search firms directly?” one could ask. The answer is yes; Google Adwords surpass organic search results by 50%.

Other Things To Consider

It is crucial to note that advertising must be kept up to date on platform limits affecting specific firms. During the previous two years, Google has amended and implemented guidelines controlling the advertising of financial goods and services. Investigate how these laws may affect your advertising before starting a Google Adwords campaign.

PPC advertising in the financial Business Advertising Network has the potential to be highly rewarding. It is vital to begin a successful campaign by selecting the right platform to attract your target audience. Don’t miss out on new customers by advertising on their preferred channels.

Do you need assistance running PPC for your Financial Company Ads? Call 7search PPC right away to get started on the path to digital marketing success.