Technology has grown in popularity and importance in the business world over the last decade, which is why it is critical to understand what marketing strategies can help companies digitally improve their sales and brand image. Continue reading to learn about popular digital marketing strategies.

9 Digital Marketing Techniques:

1. Social Media Marketing

The most important digital marketing tool is a strong presence on social media platforms. There are numerous methods for promoting a brand’s social media presence. Employing social media influencers to promote brands on their own social media accounts is one example, as is brands actively posting and engaging on their accounts to promote their image.

2. Search Engine Optimization

Search Engine Optimization, or SEO, is a digital marketing technique that involves increasing traffic to a website by ensuring that it appears higher up in the results of a search engine such as Google. This technique aids business marketing by increasing brand awareness.

3. Email Marketing

Emails are an excellent marketing tool for encouraging customers to return to a brand and buy new products. First, after making a purchase, a company must get people to sign up for an email list. Then, based on the information provided in the emails, these customers are very likely to return.

4. Content Marketing

Content marketing is the process of consistently producing valuable and relevant content on various platforms. A brand can use content marketing to increase brand awareness by positioning itself as a company that is connected to and important to the world. Nike, for example, is constantly running advertising campaigns for rising athletes.

5. Video Marketing

Because of the easy access to videos made possible by technology, video marketing complements content marketing and is a popular technique in digital marketing. Companies can instil a lasting brand image in the minds of their audiences and entice them to buy by creating high-quality commercials.

6. Web Advertising

Brands can more effectively market themselves by creating clickable advertisements for placement on popular websites. Ads for various companies may appear on the side of an article on a website such as ESPN or CNN.

7. Affiliate Advertising

Affiliate advertising is when a brand pays a valuable spokesperson with a large audience, usually a blogger or social media influencer, to post about their company in order to increase its circulation. A good example of this was when Kylie Jenner, who is in the top ten in terms of total Instagram followers, posted about a brand called Fashion Nova. Because of Jenner’s large Instagram following and influence, this post quickly increased Fashion Nova sales.

8. Overall Personalization

Personalising brand awareness and developing a distinct style can influence whether or not a company is successful. Nike’s infamous swoosh logo is an example of this; when people see it on a shoe or piece of clothing, they immediately associate it with the high quality on which Nike prides itself.

9. Creating an App

The final popular digital marketing technique is the development of an app. Creating an app for a brand can provide viewers with an easy way to communicate as well as show where to buy and be notified of new products.