The Top 10 Ad Networks for Advertisers and Publishers
Introduction
You’ve probably heard of ad networks if you’ve been an affiliate for any length of time.
If not, then stay tuned!
In this post, we’ll explain what ad networks are and why you’ll need one to market your services.
We’ll look at the various cost models, as well as the targeting choices and advertising channels available for your campaigns.
We also look at some of the greatest ad networks for advertisers and publishers that may help you receive high-quality, low-cost traffic in any niche, as well as generate money!
More information: Advertisers vs. Publishers: What’s the Difference and What’s Your Relationship Status?
You’re probably also curious about which ad networks are currently active.
You’re probably also curious which ad networks are currently active for affiliate campaigns.
So we’ll concentrate on that side of the company rather than how brand marketers or publishers may utilise ad networks to promote their services via campaign objectives.
We’ll continue to focus on how to leverage ad networks to drive people to your offerings, whether they’re email submissions or sweepstakes, cost-per-install, new user registration, or anything else.
Ad Networks: What Are They and Why Do You Need One?
The quantity of accessible ad networks to select from might be intimidating for newcomers to the game.
You may be wondering where to begin or how to cut through the clutter to locate the best prospects.
However, this was not always the case.
While ad networks have always been in some form or another, prior to the internet business model we are now acquainted with, things were a lot simpler and considerably less competitive.
Looking at the print world best illustrates this.
Publishers of magazines and other print products have specific advertising areas where you may acquire full page, half page, or front cover ad spots to promote your offers.
This would normally entail pre-booking your ad spot with the newspaper and paying a specific charge for the duration of the print run.
Obviously, this is an oversimplification of the process, but it conveys the message that reserving ad space in a newspaper is a reasonably simple matter.
But what happens when you consider a website with over 1 million daily views and several ad spaces on every page, as well as other formats such as rich media, pop-unders, and native or contextual links?
Our straightforward company concept has suddenly become tough to manage.
While the publisher may fill its premium ad spots the usual manner, through a direct sales staff or programmatically, They are nevertheless likely to have a substantial volume of unsold inventory that is not filled.
This residual inventory comprises non-premium impressions that are often sold to the highest bidder as packed impressions.
This is where ad networks come in!
At its most basic, an ad network connects buyers and sellers in an online marketplace by pooling supply and demand.
They are in charge of purchasing residual content from publishers and distributing it to advertisers via impressions.
They effectively serve as a middleman between supply and demand.
A publisher may even employ two or more premium ad networks to fill all available residual inventory that is not covered by direct sales, and then use a remnant inventory supplier such as Adwords to ensure that all impressions are filled.
This is known as waterfalling, and it guarantees that inventory is sold at the best attainable rate at the moment.
We’ve gone a long way from the early days of digital ad networks in the 1990s.
Ad networks may now employ today’s technology to target consumers based on their interests, behaviours, GEOs, and much more.
Impressions are supplied by RTB platforms, which auction off inventory to advertisers.
Ad Networks with Extensive Targeting Capabilities
One of the finest aspects of ad networks as we know them now is that they provide you complete control over not just the pricing levels of your advertisements, but also the placements and targeting possibilities.
This is where things start to become extremely interesting for affiliate marketers in particular!
The ability to target particular audiences and pick criteria such as age, gender, GEOs, devices, and so on for different ad campaigns is a game changer for affiliates.
An ad network’s goal includes providing data to publishers so they can measure which spots are being completely utilised, which are producing the most hits, and which audiences are being targeted.
However, advertisers have access to the same data, and it is this targeting ability that makes ad networks so appealing to affiliate marketers.
Similarly, as ad networks continue to deliver more and more useful services to publishers, they go beyond their function as a source of residual inventory to become a source of premium traffic to publisher sites.
This expansion of their services is what provides them with so much additional potential for affiliates, who can utilise it to discover tremendously lucrative ad spots at relatively competitive costs.
So, what are some of the additional targeting possibilities available to affiliates?
Depending on your ad network, you’ll discover a variety of elements to help you set up your campaign.
