PPC, or pay-per-click, is a type of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Simply put, you only pay for advertising if your ad is clicked on. It is essentially a method of ‘buying’ visits to your site in addition to driving organic website traffic.

One of the most common types of PPC is search engine advertising, which allows advertisers to pay for ad placement in a search engine’s sponsored links. This works when someone searches for a keyword related to their business offering. For example, if we bid on the keyword ‘Google Shopping Management,’ our ad may appear at the top of the Google results page.

Google Shopping, which is what we specialise in, is an example of how PPC advertising can be used to increase both visibility and profitability.

The benefits of using PPC

PPC has many advantages that will benefit your business, including the following:

• PPC optimization saves money.
• When someone searches for a related term, your ad will appear on the first page of results.
• Increased brand visibility and exposure as targeted traffic is directed to your site
• Multiple ad campaigns can be run for each keyword, resulting in higher click-through rates (CTR), more conversions, and increased sales revenue.
• Provides immediate traffic

If PPC is working properly, the return on ad spend (ROAS) should be high, as a visit to your site is worth more than what you pay for it. However, it is not as simple as simply paying for clicks and gaining traffic; a lot goes into putting together a strong PPC campaign. It entails selecting the right keywords, organising those keywords into well-organised campaigns and ad groups, and creating PPC landing pages that are optimised for conversions.

It’s critical to learn the best ways to run a PPC campaign, because search engines will reward more relevant, well-targeted PPC campaigns with lower-cost ad clicks. Google will lower your cost per click if your ads are interesting and useful.

Who should use PPC?

PPC advertising is ideal for small businesses because you can decide how much you’re willing to spend on each keyword, allowing you to manage how much you’ll spend when your ads are displayed. In essence, this ensures that the money you spend on advertisements isn’t squandered, as you’re more likely to attract more people who are interested in your product.

Google Ads

Google Ads is the most widely used PPC advertising network. The platform allows you to create campaigns that will appear across all Google services. Choosing the right ad format and keywords is critical, as Google Ads ranks potential advertisers based on ad quality, relevancy, and size, as well as bid price.

Because Google is the most popular search engine, using Google Ads will get you the most impressions, so consider the following factors when creating your PPC campaign through Google Ads:

• Make certain that your keywords are relevant, popular, and likely to be searched for.
• Create a high-quality landing page with an appealing design and a clear message.
• higher quality ratings When creating your PPC campaign through Google Ads, consider the following factors to get more ad clicks at a lower cost:

To summarise, PPC advertising is an excellent marketing tool for your company. It’s a simple but effective digital marketing technique for promoting your products, driving traffic to your website, and ultimately increasing sales.

Google Shopping

Google Shopping is another great example of a PPC channel. It is run through Google Ads and can be used by retailers to get their products in front of interested customers. Because Google is the most popular search engine, having your products appear on the search engine results page (SERP) can greatly increase visibility, impressions, and traffic to your website.

Advertisers place bids on Google Shopping to secure the best possible spot on the Shopping carousel, with the first spot being the most coveted. The reason for this is that 65% of shoppers, regardless of price, click the first ad on the Google Shopping carousel, possibly because they believe it is from the best retailer or is being sold at the best price available.

Google Shopping management can be a difficult beast to master. Retailers have various methods for making the channel profitable, ranging from various automation options to manual management or third-party agencies.

Advertisers place bids on Google Shopping to secure the best possible spot on the Shopping carousel, with the first spot being the most coveted. The reason for this is that 65% of shoppers, regardless of price, click the first ad on the Google Shopping carousel, possibly because they believe it is from the best retailer or is being sold at the best price available.

Google Shopping management can be a difficult beast to master. Retailers have various methods for making the channel profitable, ranging from various automation options to manual management or third-party agencies.