Social media marketing for restaurants hinges on tracking crucial analytics to understand their audience. Key metrics include engagement rates like likes, shares, and comments, indicating how well content resonates. Follower demographics such as age, location, and interests provide insight into target markets. Monitoring reach and impressions gauges content visibility, while click-through rates measure conversion effectiveness. Analyzing peak engagement times helps optimize posting schedules. Tracking sentiment through comments and reviews unveils customer satisfaction levels. Lastly, tracking competitor performance offers benchmarking opportunities. By focusing on these metrics, restaurants can tailor content, engage effectively, and enhance their social media strategies.